Here at Viget, we try very hard to stay current on everything web. In many cases, this can mean simply executing or updating our view of industry best practices in UX, Design, and Development. In other, more exciting instances, it can mean testing not only the limits of technology, but of ourselves as creative professionals.

In recent weeks, the super cool blacknegative.com has made its rounds in the office. (If you haven’t seen it, grab your headphones and jump there now. You’re in for a treat.) In a very general sense, blacknegative.com is some inspiring stuff, an emotive experience that illustrates what’s possible and what the future of the web can look like. In my mind, it belongs to an emerging class of websites—like space.angrybirds.com, nikebetterworld.com and our own teamviget.com—that rethink many of the traditional web patterns, introducing uncommon interactions, motion, and design.

While I personally love these executions, it’s important for me as a UX designer to honestly evaluate the implications and appropriateness of these super interactive websites as they become more common.

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